Welcome to My Professional Journey
Throughout my career, I've been privileged to engage in inspiring projects, collaborate with esteemed organizations, and connect with influential and creative individuals. As one of my mentors always emphasized, "Team work dream works" This mantra resonates deeply with me and has been pivotal in shaping my professional growth and success.
With over 8 years of comprehensive experience in strategy development, brand communication, and digital marketing, I've led transformative marketing initiatives for renowned organizations like Columbia Asia, AastarUrmika Healthcare Pvt. Ltd., and iconic brands including Wrangler, Vans, and Xiaomi.
Currently, I serve as an Independent Consultant, guiding clients to optimize and execute their marketing strategies with precision.
Delve into my portfolio to explore my diverse experience and the impactful projects I've contributed to.
EDUCATION
POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT
MARKETING & HUMAN RESOURCE
ASSAM INSTITUTE OF MANAGEMENT
2011-2013
Bachelor of Arts (H)
POLITICAL SCIENCE
UNIVERSITY OF DELHI
2006-2009
CERTIFICATIONS
Google Ads Search Certification
Google Ads Search Certification
Google Ads Fundamentals
Social Media Certification Program
Advanced Digital Marketing Certification Program
KEY SKILLS
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CONSULTANCY WORK
APRIL 2023 - CURRENT
As a seasoned marketing professional with over 8 years of hands-on experience, I offer tailored consultancy services to businesses seeking to elevate their brand presence and drive impactful marketing campaigns. My approach combines strategic insights with creative innovation, ensuring that each client receives personalized solutions aligned with their unique goals and objectives. From devising comprehensive marketing strategies to executing targeted social media campaigns, I collaborate closely with clients to deliver measurable results and foster long-term success. With a track record of driving growth for organizations across diverse industries, I am committed to empowering businesses to thrive in today's dynamic marketplace.
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HEALTHCARE
As an independent consultant for Bloom Women's Centre, I am orchestrating a transformative shift in their marketing endeavors. Through my strategic guidance and expertise, I am streamlining their marketing efforts, ensuring a seamless integration of brand messaging and visual identity. My scope of work encompasses crafting a distinct logo and comprehensive brand guidelines, orchestrating dynamic brand communication strategies, and optimizing website design and content management for the healthcare facility.
Additionally, I am curating compelling digital content across various platforms, implementing advanced SEO techniques, and nurturing vibrant community engagement on social media.
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IT SERVICES & NETWORK
I spearheaded the rebranding initiative for the client, focusing on elevating its visual identity and overall brand presence. This included designing a high-quality, modern logo and developing a comprehensive brand manual with guidelines for logo usage, color schemes, typography, and other brand elements. I have formulated a robust brand and communication strategy to align with market trends and target audience preferences, ensuring consistent messaging across all platforms.
My scope includes overseeing the brand's marketing strategy, creating and optimizing website content, and executing digital and offline campaigns.
I also lead the redesign and optimization of their website, ensuring a more user-friendly and visually appealing experience.
Currently, I am working on the implementation of the marketing automation tools to streamline their marketing activities, significantly enhancing campaign efficiency and effectiveness through automated workflows for email marketing, social media scheduling, and customer engagement.