AI has received enormous attention from different fraternities right from scientists to marketing professionals in recent times. It has shaped up to become one of the most trending technology over the years.
The practice of marketing has been known for millennia. However, in recent times it is booming up in such a rapid pace making it complex day by day. It is seen that there are various significant trends that has come up and reshaping it gradually. One of such trends is the use of Artificial Intelligence by the marketing professionals.
AI is taking marketing towards a new height. Businesses like Amazon, Alibaba, Lenskart, etc. are leveraging AI in execution of their marketing activities which have resulted better processes making it simpler, more accurate and customer friendly.
There are some AI trends that are seen or anticipated in marketing which are summarized below:
1. AI in content management
Artificial intelligence is quickly changing the content marketing landscape. Today, there are AI tools that can create content for you, expand human creators, and drive smarter content strategy. It can support in content marketing of a brand by developing content strategy, creating content, content personalization, and so on so forth.
Fraze's AI tool helps to align website content with the questions visitors are asking. Similarly, Market Muse is an AI-driven assistant for building content strategies.
AI used by Crayon can provide brands with competitive intelligence. The tool tracks competitors websites in real-time, noting changes and can analyze more than 100 different types of online data from seven million sources and can interpret the most crucial findings, using AI to surface insights.
2. Improved customer services
With the use of AI, organizations are able to provide improved services to its customers and prospects. It is possible now to offer personalized services to its users. Customized communication can be delivered to the right user at the right time through mediums like messages, emails, calls, and notifications.
AI has the capability to analyse the behavior of its users and accordingly, can provide recommendations, offers, content, etc. One of such example is the recommendation of movies and series by Netflix based on the taste and behavior of the user.
3. AI enabled real-time interactions
Customer interactions has become very important for businesses now-a-days in this competitive world for various reasons- may it be to understand their customer's need or for attending their queries in regard to their product and services. AI has made it possible for real time interactions between brands and its customers. It not only helps in listening to their customers but also helps them with information and data.
4. Enhance retention and brand
AI helps marketing professions in their decision-making and strategy by helping them with insights of customer behavior and trends through various AI tools. Proper insights into customer data can help businesses to retain their existing customers in a better and efficient way. It can also help to attract new customers by understanding the way a potential customer would behave with other organizations of the same industry.
Artificial Intelligence not only helps in collecting all the information and data but also segregate it, and combine it into meaningful insights.
5. AR/VR Technology
Augmented reality and virtual reality are booming concepts in the field of AI and have been around for sometime now. Giants like Apple, Amazon, Facebook, Google and others have been investing in the technologies.
It is expected that brands would be able to push the boundaries with AR/VR technologies and could facilitate customers the physical experience of shopping right from the comfort of their home. Apps like IKEA Place has been providing consumers the privilege to see how furniture would look and fit into their interior- from their home.
Customers will be able to experience a product or service before purchasing through AR/VR technology. Interacting with a product virtually will attract customers and would help to connect with them.
Conclusion:
Thus, we can say that AI is changing the horizon in marketing. With so many opportunities it brings with it, businesses are investing huge on its application. Through algorithms and vast database, it will be able to extract valuable information and store details of every user who has interacted with the organization. No doubt, it has become a hot topic because of the kind of experience and proliferation of digital and connectivity it has brought to every aspect of our lives.
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